While each business is different, there are a few general guidelines on how frequently to post on each social media platform. A general rule of thumb is to post once per day on Facebook, LinkedIn, Twitter, and Pinterest. Once a day is not enough to keep followers engaged, a higher frequency is needed to increase engagement. Global businesses should aim to post between 10 and 15 times per day, while local businesses should aim to post no more than four times per day. Check Jason Capital Net Worth to learn more.
The best time to post on each social network varies, but Facebook and Twitter both recommend posting at least three times a day during business hours. Instagram users are encouraged to post up to three times a day, but some experts recommend posting even more frequently. While this might seem like an excessive amount of posts, it is a proven method for increasing engagement. Top brands typically post twice a day. Among them are posts about company culture, products, and events. Some even post-behind-the-scenes videos, stories, and live streams. On the other hand, LinkedIn suggests posting up to 20 times a month.
The frequency of social media posting is determined by the type of audience you’re targeting. While the minimum posting frequency is once per day, the optimal frequency ranges between three and six times a day. The highest-followed accounts on Twitter tweet at least twenty-three times per day, and have no decline in followers as their tweet count increased. Likewise, don’t disappear from social media for weeks at a time.
If you’re unsure of how often to post on Facebook, start by studying your competitors. Look at what they’re doing and see if you can improve their strategy. For example, check out your competition’s Facebook page and results. Adapt and optimize your content to make it stand out from the crowd. But remember: never copy another’s content or post it as your own!
The two-post per day rule has been around for a long time, but if you’re not posting on Facebook often, you’re missing out on valuable opportunities to reach a larger audience. The two-post rule works fine for those with ten thousand or more followers, but smaller businesses need to weigh their audience’s interests and clicks. The most effective way to post is twice a day or every other day, but posting on Facebook too often can actually decrease engagement.
While posting frequency is important, the time and day you post on each platform depend on your business. The best days to post are Tuesday, Wednesday, and Friday, at early morning and around 9 pm. Mondays are the worst day to post on social media, as people start the week again, and social media falls lower on their to-do list. Also, people are more likely to engage on social media during the evening, trying to unwind and relax.
Content quality is another important factor. If you post on Facebook too often, you risk triggering people to unfollow you or unsubscribe from your page. The best way to avoid this is to create relevant content that your audience will find valuable. Jay Baer, an author of The Power of Relevant Content, suggests that you should publish content every day to stay relevant. Keeping your audience in mind, you can frequently post on Facebook, Instagram, and Twitter, and see your engagement levels skyrocket.
Facebook: Facebook pages with fewer than 10,000 fans should post once a day. If you post more than once a day, you risk losing your connection with your audience and creating a feeling of being spammy. Facebook has a sweet spot for post frequency, which is between five to ten times per week. If you can do so, go ahead and try it. If you don’t have time to do this, you’ll lose engagement.
When posting, timing is also a crucial factor. Generally, motivational posts are more successful at early morning hours, when people are more likely to share them. Posting during peak hours can work against you. It’s best to post at non-popular times, because the chances of people seeing your posts will be higher. So, it’s important to find a good posting frequency and stick to it.